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How well do you know cafes and coffee shops?

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As of 2025, about how many people did Starbucks employ worldwide?

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A barista skillfully prepares coffee at the espresso machine in a warmly lit café environment.
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about 14%

Starbucks' market share of coffee shops in China peaked at about 42% in 2017. By 2024, its share had fallen to about what level?

Local competitors like Luckin Coffee ate heavily into Starbucks' once-dominant position in the Chinese market.

Source: Wikipedia: Coffeehouse (2024) en.wikipedia.org

about 42%

In 2017, before that decline, what was Starbucks' market share of coffee shops in China?

Starbucks was the clearly dominant coffeehouse brand in China before local rivals caught up.

Source: Wikipedia: Coffeehouse (2017) en.wikipedia.org

$23.5 billion

Due to the COVID-19 pandemic, Starbucks' annual revenue actually fell in fiscal year 2020, to about how much (down from $26.5 billion in 2019)?

It was one of the few times in the company's modern history that annual revenue declined year over year.

Source: Wikipedia: Starbucks (2020) en.wikipedia.org

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How does CafePoll.com work?

Each question asks you to guess a real number about cafes, coffee shops and the coffee business. After you answer you see how everyone else guessed, then the real figure and where it comes from.

How is the daily round scored?

Four stats and one opinion poll. A correct guess earns 100 points plus up to 50 for speed, with a combo bonus for answers in a row. The range next to the right answer earns 40. Opinion polls earn 25 for having your say, and nailing every stat adds 150.

Where do the numbers come from?

Every stat links to its source, such as government statistics agencies, research organizations and industry groups. Figures are checked against the source before they go live.

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